But really a product marketer, they understand the product, they understand the audience and they understand the market in which you’re operating. And from there they can figure out how to communicate with your audience about the right things at the right time. So they’re kind of laying groundwork. And then they’re also doing some work too. They’re also doing a lot of the copywriting and the actual messaging and handling sort of launches and sometimes writing copy for things like emails and helping set the content strategy and things like that.

Emily Kramer in Lenny’s Podcast