Reading
-
What is a product marketer?
by
But really a product marketer, they understand the product, they understand the audience and they understand the market in which you’re operating. And from there they can figure out how to communicate with your audience about the right things at the right time. So they’re kind of laying groundwork. And then they’re also doing some…
-
Ship It Friday
by
Communication and Influence is one of the four quadrants in the Growth Competency Model and it’s critical to a leader’s success in any function. Expert-level communicators get more attention, resources and support. The best part? It’s a lifelong skill that you can continuously improve. Adam Fishman, Ship It Friday – A battle-tested communication method
-
What We Need in a VP of Product Management
by
Ask any great product manager how she learned her craft, and you’ll hear about an early mentor. Product management is hard, experiential, and doesn’t come out of books. We learn by watching and doing and stubbing our toes. By making choices and analyzing previous choices. By getting coached through product strategies and economic decision-making. By…
-
The Untold Tale of the Artichoke Parm, the Most Mysterious Sandwich in Brooklyn | Bon Appétit
by
My yearlong fixation on The Sandwich helped me better understand my own city—the way it evolves and grows and changes but still carries its history with it, in the people and the food that sticks around. Every time I visit Mama Louisa’s, I’m reminded of the reason Charlie Punzone started selling sandwiches in the first…
-
Product Sense: A Guide for Effective Decision-Making in Product Management | by Tushar Singh | Your Product Friend | Jun, 2023 | Medium
by
In the journey of your role as a PM, there will inevitably come moments when your team seeks your guidance for critical decision-making. Here lies the defining essence of your greatness: to ensure that each decision you make carries the weight of excellence. This is where product sense comes into play. By developing your product…
-
Up, up, down, down, left, right, left, right
by
You can get yourself to a place where, whatever problem you have, you feel certain that there’s a trick that will solve it. Like work is a giant game of Myst and you just have to refill the paper tray on the printer, use three more action words in your email, and find a copy…
-
How To Understand The Job To Be Done (JTBD) Like A Product Manager | by Ian Khor | Bootcamp
by
One of the biggest reasons for thinking about the customer needs in terms of a ‘job’ — rather than a customer want in terms of ‘benefits’ — is that customers are usually ambiguous and imprecise with what they are actually looking for. This tends to then muddy and dilute the problem space, which can lead…
-
Buy It. Don’t Build. Or You May Violate Product Management’s Golden Rule. | by Lee Fischman | Jul, 2023 | Product Coalition
by
Advocating for buying instead of building demands heroism. Read on Product Coalition.
-
Why good product managers fail: product politics | by Antonio Neto | Jun, 2023 | Medium
by
It doesn’t matter how much meet-ups you attend to, how many dashboards you track, how many customers have you talked to, how many A/B tests you conducted, how many books on a product you read: if you don’t control the politics, your product’s results rely on others’ goodwill alone. Read on Medium
-
How Domenic Broccoli’s IHOP Empire Started a War in Fishkill
by
Domenic Broccoli, the IHOP kingpin of the Bronx, lives a good life. He drives a nice car, spends time with his six grandkids, and golfs often enough to have a tan for most of the year. He owns a four-bedroom home in Pelham Manor, a house upstate, and IHOPs throughout the borough where he grew…